Our Story

Founded in 2020, Rich & Unique Sdn Bhd (RUSB) is an Malaysian-owned and operated Freight Forwarding company, headquartered in Selangor, Malaysia. As a freight forwarding company, we provide a one-stop-shop experience for all your shipping needs across the globe.

Our speciality is providing business-to-business logistics

services to all industries, encompassing air freight, domestic freight, international freight, warehousing, and customs clearance. By concentrating on our people and technology, we lead the industry in providing our clients with outstanding services.

By putting a kind face in an otherwise faceless sector, we provide our clients with a customised experience through our people-focused approach. As a team with our employees, clients, and partners, we want to build a solid community that we name Rich & Unique Sdn Bhd.

Our unique selling feature is that we provide our clients a streamlined service platform with set quotes, clear pricing, and a single point of contact who will help you through the entire process from beginning to end. Our clients are always in control, from knowing who to contact for any issues to having an easy-to-understand cost structure.

RUSB has invested in and will continue to invest in creating its own proprietary systems that will streamline workflow, automate tasks, and gather information for intelligent, dynamic reporting. Our use of technology and automated processes guarantees a unified, transparent, and cooperative experience while providing you with a quick and easy approach.

Our Vision, Mission & Values

Vision

Our vision is to grow into the leading global freight forwarder for our clients by offering a cohesive, transparent, and collaborative experience through an experienced group of logistics experts using exclusive cutting-edge technology.

Mission

Our mission is to empower our workforce and advance technology to become the leading logistics company in terms of providing high-quality customer experiences. Through the alignment of our business operations with our values, we aim to provide a service that is transparent, dependable, and accountable. At RUSB, everything we do is motivated by our dedication to our partners, employees, and the community.

Values

People : We provide our customers with one point of contract which defines our service excellence.
Innovation : We are constantly challenging current practices by thinking outside the box to provide even more value-added solutions.
Transparency : We provide our customers a simplified service platform. From knowing who to call for any needs to having a simple to understand cost structure, our customers are never in doubt and always in control.